Three months after entering the Singapore market with a range of cultivated meat treats, Friends & Family Pet Food is already expanding its range to move “from an occasional reward into everyday feeding” for cats and dogs.

For years, there has been a debate around whether vegans should pay lower life insurance premiums, given that the diet has been consistently linked to much better health outcomes than one rich in meat and dairy.

As part of its partnership with NBA star Josh Hart, Beyond Meat has kicked off Best Friend Auditions, a new marketing campaign for its Beyond Immerse line of protein drinks. In the six-part digital series, Hart holds auditions for fans to become his best friend to share a can of the sparkling beverage.