Kissabel® Continues to Grow: Success in Europe and a New Season Underway in the Southern Hemisphere
Performance is on the rise for all European partners, while a promising season kicks off in the Southern Hemisphere: sales and consumer communications activities are already underway in Australia, Chile and Argentina are making strides in developing commercial volumes, South Africa is focusing on brand awareness, and trials continue in New Zealand.
EIMA International, a Bridge Between Italy and Turkey
With total trade reaching nearly €500 million in 2025, Turkey remains one of Italy’s main trading partners in the agricultural machinery sector. Over the past twelve months, Italian imports of agricultural machinery from Turkey have in fact grown by 19%, exceeding €210 million, whilst exports, amounting to approximately €230 million, although down by 20% compared to the previous year, have nevertheless remained at levels well above those of the pre-pandemic years.
UV-C light enhances crop production
Agriculture faces the dual challenge of producing more and better-quality products while simultaneously reducing environmental impact and ensuring that farming remains economically viable for those who work the land. Climate variability, regulatory pressure, and the growing demand for sustainable practices are accelerating the need for new solutions that protect crops without compromising ecosystems.
Smart ag event at Agritechnica Asia
The Smart Agriculture & Unmanned Agricultural Systems conference is organized by DLG Markets China, drawing on China’s extensive experience in smart agriculture and long-standing cooperation at ministerial, research and industry level. “China has moved from pilot projects to large-scale application of smart agriculture technologies,” says Leely Zhang, Managing Director, DLG Markets China. “The close cooperation with the Ministry of Agriculture and Rural Affairs, universities and industry have resulted in digital tools, drones and autonomous systems that address labor shortages, resource efficiency and food security. At Agritechnica Asia, we want to share these experiences, discuss what works in practice, and explore how they can be adapted to Southeast Asian conditions.”
Deutz makes promising 2026 start
Consolidated revenue advanced by 8.4% to €530.0 million, while adjusted EBIT (EBIT before exceptional items) improved by 45.7% to €37.3 million. The adjusted EBIT margin therefore stood at 7.0% (Q1 2025: 5.2%). This shows that Deutz maintained its growth trajectory from the second half of 2025 and started the new year with a margin that was above that of the traditionally strong fourth quarter, despite the first quarter usually being fairly weak.
Remanufactured parts Down Under
Recognized globally, Reman Day is led by the Remanufacturing Industries Council (RIC) and highlights the value of restoring used components to perform like-new, extending the product life, reducing waste and the reliance on new raw materials. According to Heath Joiner, Head of Parts & Service, CNH Australia and New Zealand, as rural and regional industries face ongoing pressure from fuel, freight and input costs, this approach is becoming increasingly relevant for farm machinery maintenance.
Further automating greenhouses
Eternal.ag’s Trolley is a high-performance crop work tool built for any greenhouse. Engineered with the same mobility as eternal.ag’s Harvester robot, it moves omni-directionally and navigates greenhouse rows effortlessly, without operators needing to dismount the trolley to perform complex maneuvers.
AGCO reports recovery in Q1, 2026
“AGCO delivered healthy first‑quarter sales and margin results, reflecting disciplined execution in a demanding agricultural market and dynamic global environment,” said Eric Hansotia, AGCO’s Chairman, President and CEO. “We outpaced the market, particularly in high‑horsepower equipment and precision agriculture. We stayed focused on supporting customers while maintaining operational flexibility with continued production alignment delivering further progress on dealer and company inventories. We achieved near‑record first‑quarter margins in Europe and continued to grow market share in high-horsepower offerings in North America.
Norwood joins senior staff Deere
“Brent is a proven leader with deep financial expertise, strong strategic judgment, and a disciplined approach to capital allocation,” said John C. May, chairman and chief executive officer of Deere & Company. “His experience and perspective will be critical as we execute our strategy and deliver long‑term value for our shareholders.”
CNH and Krone Red Dot awarded
Each year, the Red Dot Design Awards’ Product Design jury seeks out the world’s most outstanding products, assessing entries against criteria that include aesthetic appeal, functionality, sustainability and innovation. The winners will be celebrated at the official award ceremony on 7 July 2026 at the Aalto Theatre in Essen, Germany.
