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LIVEKINDLY Collective Acquires German Plant-Based Brand Greenforce

LIVEKINDLY Collective is acquiring Greenforce Future Food AG, a Munich-based manufacturer of plant-based foods. The agreement was signed on July 1, 2026. With the integration of Greenforce, the company is further expanding its presence in one of Europe’s most important markets for plant-based foods.

LIVEKINDLY Collective is one of the few global companies that specializes exclusively in plant-based foods. The acquisition is part of a growth strategy focused on building an internationally scalable brand portfolio and already includes several similar acquisitions, including LIVEKINDLY’s addition of TiNDLE Foods’ foodservice business last year.

Livekindly targets leadership in the key German market

“The plant-based food market is entering a phase of strategic consolidation. We have the operational strength, international infrastructure, and market expertise to take strong local brands to the next level of growth. The integration of GREENFORCE is another important step in our strategy to lead this category, with a clear focus on growth and sustainable profitability,” says David Suarez, CEO of LIVEKINDLY Collective.

In Germany, LIVEKINDLY Collective is represented by its subsidiary Livekindly Germany GmbH and its brand, LIKE. According to the company’s own figures, based on NIQ data, LIKE is the second-strongest brand for refrigerated meat alternatives in the German retail market and is growing at a rate of 12%, faster than the overall market.

LIVEKINDLY Collective Acquires German Plant-Based Brand Greenforce
Thomas Isermann © Greenforce

Greenforce offers meat, egg, and cheese alternatives all under one roof

Greenforce positions itself as one of the first European companies to offer plant-based alternatives to meat, eggs, and cheese all under one roof. Founded in 2020, the company was co-founded and is led by Thomas Isermann and Hannes-Benjamin Schmitz, and is among the established brands for plant-based products in Germany.

“After six years of intensive development, we at Greenforce, together with LIVEKINDLY Collective as a strong partner, are opening a new chapter in our pioneering history,” explains Isermann.

The deal follows reported merger discussions between the two companies that first surfaced in November 2025. Those talks stalled in December, when Greenforce carried out an emergency capital raise to secure its operations, according to German trade outlet Lebensmittelzeitung.

LIVEKINDLY Collective employs approximately 450 people worldwide and sells its products, including the LIKE, Oumph!, and Fry’s brands, in 40 countries. The company operates production facilities in the Netherlands, Sweden, and South Africa.

The closing of the transaction remains subject to regulatory approval. Until such approval is granted, both companies will continue to operate independently of one another.

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