Glossier has received a US$45 million flexible line of credit from Tiger Finance, giving the global beauty brand more flexibility in regripping its once “it girl” market positioning.
The flexible, non-dilutive capital was secured as the brand continues its turnaround strategy under its new CEO, Colin Walsh.
Walsh says that the financing “supports the next chapter of Glossier’s growth,” and enables it to connect with customers. The goal is to: “inspire lasting brand love around the world.”
Growing out of Glossier?
Glossier has recently undergone sweeping business restructuring. Post appointment, Walsh laid off approximately 54 employees, almost one-third of its 170-member workforce. The reduction marked Walsh’s first major action.
The “millennial pink” brand was launched in 2014 as an offshoot of the founder’s beauty-dedicated editorial site, Into The Gloss. The cosmetics brand offers a selection of skin care, makeup, body care, and fragrance products. It operates flagship stores in New York and Los Angeles, US, and London, UK.
However, in March this year, Glossier confirmed plans to close nine of its 12 stores over two-and-a-half years. The closings are beginning to roll out, with a Seattle, US, store among the first being wound down.
After raising US$80 million in 2021, and under prior leadership, Glossier expanded aggressively. It moved away from its strict direct-to-consumer roots toward wholesale distribution through Sephora, Space NK, and Mecca.
The beauty brand prioritizes efficiency and profitability under Walsh.
The brand also accelerated product launches across foundation, fragrance, body care, and lip balms. Some bets paid off — fragrance in particular found an audience — but others fell short in a saturated industry.
Like many millennial brands riding the wave of beauty in the mid-2010s, Glossier faltered as its original audience grew up. It ended up stretched between two generations — millennial and Gen Z — and while trying to cater to both, it appeared to get lost in the increasingly crowded beauty market.
Walsh, who took the helm in October 2025, now appears to be trying to restore growth by returning the brand to its original “skin-first” identity with leaner, more focused products, alongside leaning deeper into wholesale partnerships. The CEO transition, layoffs, and retail closures depict a company that is prioritizing efficiency and profitability.
Financing Glossier’s future
Glossier has not disclosed any specific investment plans, but the financing lands as the company is trying to regain traction, expand customer reach, and continue its movement into an established beauty player.
The revolving credit facility, which closed on June 8, is the latest bespoke financing solution provided by the Tiger Group lending platform. The asset-based lender serves a host of e-commerce businesses, retailers, suppliers, and lifestyle consumer brands.
“Tiger Finance is pleased to partner with Glossier,” says Andrew Babcock, senior managing director at Tiger Finance. “Our experience across consumer brands and retail enabled us to structure a flexible financing solution to support the company’s ongoing operations and future opportunities.”
The beauty brand prioritizes efficiency and profitability under Walsh. The beauty brand prioritizes efficiency and profitability under Walsh. The beauty brand prioritizes efficiency and profitability under Walsh.
