Swedish foodtech company Livoo has launched eco-OATup®, an organic oat protein ingredient produced from the pulp left over from plant-based milk manufacturing. Based in Växjö, the company positions the product as a clean-label option for food manufacturers looking to increase the protein and fiber content of existing formulations or develop new ones.
The ingredient is standardized to around 40% protein and 20% fiber on a dry basis, with a mild oat taste and smooth texture, according to Livoo. The company says eco-OATup® is suited for use in cereals, granola, sports nutrition powders and shakes, bars, plant-based meat, and non-dairy products.
A circular sourcing model
Livoo recovers oat pulp close to its origin at plant-based milk facilities, then applies proprietary dehydration and homogenization processes to stabilize and standardize the material. The decentralized approach reduces transport of high-moisture biomass and supports regional sourcing, the company states, and produces an ingredient with what Livoo describes as an extremely low CO₂eq profile.
“Circularity only scales when it works on a factory line and on a P&L. With eco-OATup®, we turn oat drink pulp into a reliable, organic protein that fits existing recipes and price points. Our message to producers is simple: keep your specs, lift your sustainability story, and safeguard supply without adding complexity,” stated Stefan Ekstrand, CEO of Livoo.
Targeting reformulation and new product development
Juan Carrillo, Head of Ingredients at Livoo, framed the launch around two parallel use cases: improving formulations already on production lines and developing new nutrient-forward concepts.
“Our aim is simple: boost what’s already on your line and enable what’s next. eco-OATup® slots into cereals, sports nutrition powders, bars, and meat alternatives, lifting protein and fiber contribution and clean label cues while keeping textures familiar.
“For NPD, it opens room for nutrient-forward, better-for-you concepts without exotic additives. More than a byproduct, we have a control system where we provide tight specs, particle size control and batch COAs, so teams can move from benchtop to pilot quickly,” he said.
Ekstrand summarized the consistency goal of the regional model: “Decentralized only matters if specs match every time. Our goal is simple: identical performance, wherever the pulp originates.”
