ProVeg Brazil is connecting a rural transition pilot in Paraná with new research presented at COP30, arguing that plant-based agroforestry can offer livestock producers a higher-income path while reducing pressure on land and emissions.
The organization’s Cultiva Project supports farmers who currently raise animals and want to shift gradually into crop-based production using agroforestry systems. The support covers agronomy, legal issues, finance, accounting and marketing, with transition plans adapted to each property rather than requiring an immediate exit from livestock.
Research points to higher producer income
A report coordinated by ProVeg Brazil and carried out by Brazil’s Agroecology Cooperative Organization found that switching from livestock farming to plant-based agroforestry could increase net income for Brazilian rural producers by 110% per hectare on average. In specific cases, where low-productivity cattle farming is replaced by biodiverse agroforestry with access to specialized markets, the projected increase reaches up to 1,525%.
The research also compares labor effects. According to ProVeg, every R$1 million of annual production in plant-based agroforestry systems generates 30 jobs across the supply chain, compared with seven jobs from livestock farming.
The findings are tied to Brazil’s climate and land-use profile. ProVeg cites calculations based on SEEG data indicating that livestock production accounts for close to 60% of Brazil’s total greenhouse gas emissions. It also cites MapBiomas data showing that more than 90% of Amazon deforestation between 1985 and 2023 was linked to the opening of pasture.
“Brazil doesn’t need to choose between a strong economy and climate protection. Our findings show that plant-based agroforestry systems are key to a more resilient and equitable food production matrix, capable of generating more value on the same land area currently used for livestock farming, as well as regenerating degraded areas,” stated Aline Baroni, executive director of ProVeg Brazil.
Paraná pilot begins with one family farm
The Cultiva Project’s pilot is taking place in Ortigueira, Paraná, where family farmer Seu José has begun leaving dairy and beef cattle production after previous experience with poultry, dairy and beef operations. The transition began in 2025 and involves gradually selling the herd and reinvesting in a mixed agroforestry system.
The planned production includes vegetables, fruits, tubers, shade-grown coffee, yerba mate and native Atlantic Forest trees. ProVeg says the system will also include crops such as beans, corn, bananas, watermelon, papaya and pumpkin, with some production intended for local school canteens.
Guidance for producers and advisers
The organization has also released a practical guide, Sowing Tomorrow, for producers and technical advisers. The guide sets out planning steps, case studies and common questions for farms assessing a transition from animal production to agroforestry.
Baroni stated, “In our assessment, we observed that animal production was not profitable for the producer and implied limitations such as a lack of food and agricultural diversity, limited autonomy, and a loss of quality of life. The expectation is that plant-based production will generate income more than 10 times higher than that of animals in the first year of transition.”
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
!function(){“use strict”;if(“querySelector”in document&&”addEventListener”in window){var e=document.body;e.addEventListener(“pointerdown”,(function(){e.classList.add(“using-mouse”)}),{passive:!0}),e.addEventListener(“keydown”,(function(){e.classList.remove(“using-mouse”)}),{passive:!0})}}(); body.single article .entry-content { display: block; } var eb_conditional_localize = []; var EssentialBlocksLocalize = {“eb_plugins_url”:”https://vegconomist.com/wp-content/plugins/essential-blocks/”,”image_url”:”https://vegconomist.com/wp-content/plugins/essential-blocks/assets/images”,”eb_wp_version”:”6.9″,”eb_version”:”6.1.2″,”eb_admin_url”:”https://vegconomist.com/wp-admin/”,”rest_rootURL”:”https://vegconomist.com/wp-json/”,”ajax_url”:”https://vegconomist.com/wp-admin/admin-ajax.php”,”nft_nonce”:”f59d009865″,”post_grid_pagination_nonce”:”a4f003c075″,”placeholder_image”:”https://vegconomist.com/wp-content/plugins/essential-blocks/assets/images/placeholder.png”,”is_pro_active”:”false”,”upgrade_pro_url”:”https://essential-blocks.com/upgrade”,”responsiveBreakpoints”:{“tablet”:1024,”mobile”:767},”wp_timezone”:”Europe/London”,”gmt_offset”:”1″}; //# sourceURL=essential-blocks-blocks-localize-js-extra var cbxwpbookmark = {“ajaxurl”:”https://vegconomist.com/wp-admin/admin-ajax.php”,”nonce”:”f7d689cfc4″,”cat_template”:””””,”category_delete_success”:”Category deleted successfully”,”category_delete_error”:”Unable to delete the category”,”are_you_sure_global”:”Are you sure?”,”are_you_sure_delete_desc”:”Once you delete, it’s gone forever. You can not revert it back.”,”areyousuretodeletecat”:”Are you sure you want to delete this Bookmark Category?”,”areyousuretodeletebookmark”:”Are you sure you want to delete this Bookmark?”,”bookmark_failed”:”Failed to Bookmark”,”bookmark_removed”:”Bookmark Removed”,”bookmark_removed_empty”:”All Bookmarks Removed”,”bookmark_removed_failed”:”Bookmark Removed Failed”,”error_msg”:”Error loading data. Response code = “,”category_name_empty”:”Category name can not be empty”,”add_to_head_default”:”Click Category to Bookmark”,”add_to_head_cat_list”:”Click to Edit Category”,”add_to_head_cat_edit”:”Edit Category”,”add_to_head_cat_create”:”Create Category”,”no_cats_found”:”No category found”,”add_to_head_max_cat”:”Maximum category limit reached”,”max_cat_limit”:”0″,”max_cat_limit_error”:”Sorry, you reached the maximum category limit and to create one one, please delete unnecessary categories first”,”user_current_cat_count”:”0″,”user_current_cats”:””,”user_can_create_cat”:”1″,”bookmark_mode”:”no_cat”,”bookmark_not_found”:”No bookmarks found”,”load_more”:”Load More …”,”category_default_status”:”0″,”delete_all_bookmarks_by_user_confirm”:”Are you sure to delete all of your bookmarks? This process can not be undone.”,”awn_options”:{“tip”:”Tip”,”info”:”Info”,”success”:”Success”,”warning”:”Attention”,”alert”:”Error”,”async”:”Loading”,”confirm”:”Confirmation”,”confirmOk”:”OK”,”confirmCancel”:”Cancel”},”shareurl_html”:”u003Cdiv class=”shareurl_modal”u003Eu003Ch3u003ECopy and Share Urlu003C/h3u003Eu003Cdiv class=”shareurl_copy”u003Eu003Cinput readonly class=”shareurl_copy_input” name=”shareurl_copy_input” type=”text” value=”##share_url##” /u003Eu003Cbutton data-url=”##share_url##” class=”shareurl_copy_btn”u003ECopyu003C/buttonu003Eu003C/divu003Eu003C/divu003E”,”shareurl_trans”:{“copy”:”Copy”,”copied”:”Copied”}}; //# sourceURL=cbxwpbookmarkpublicjs-js-extra var mailoptin_globals = {“public_js”:”https://vegconomist.com/wp-content/plugins/mailoptin/src/core/src/assets/js/src”,”public_sound”:”https://vegconomist.com/wp-content/plugins/mailoptin/src/core/src/assets/sound/”,”mailoptin_ajaxurl”:”/agriculture-agribusiness/proveg-brazil-tests-income-case-replacing-cattle-with-agroforestry/?mailoptin-ajax=%%endpoint%%”,”is_customize_preview”:”false”,”disable_impression_tracking”:”false”,”sidebar”:”0″,”js_required_title”:”Title is required.”,”is_new_returning_visitors_cookies”:”true”}; //# sourceURL=mailoptin-js-extra var advanced_ads_pro_ajax_object = {“ajax_url”:”https://vegconomist.com/wp-admin/admin-ajax.php”,”lazy_load_module_enabled”:”1″,”lazy_load”:{“default_offset”:305,”offsets”:[]},”moveintohidden”:””,”wp_timezone_offset”:”3600″,”the_id”:”159223″,”is_singular”:”1″}; var advanced_ads_responsive = {“reload_on_resize”:”0″}; //# sourceURL=advanced-ads-pro%2Fcache_busting-js-extra var advanced_ads_layer_settings = {“layer_class”:”vegco-layer”,”placements”:[]}; //# sourceURL=advanced-ads-layer-footer-js-js-extra var generatepressMenu = {“toggleOpenedSubMenus”:true,”openSubMenuLabel”:”Open Submenu”,”closeSubMenuLabel”:”Close Submenu”}; //# sourceURL=generate-menu-js-before var generatepressNavSearch = {“open”:”Open Search Bar”,”close”:”Close Search Bar”}; //# sourceURL=generate-navigation-search-js-before var generatepressBackToTop = {“smooth”:true}; //# sourceURL=generate-back-to-top-js-before var advanced_ads_cookies = {“cookie_path”:”/”,”cookie_domain”:””}; var advadsCfpInfo = {“cfpExpHours”:”3″,”cfpClickLimit”:”3″,”cfpBan”:”7″,”cfpPath”:””,”cfpDomain”:””,”cfpEnabled”:”1″}; //# sourceURL=advanced-ads-pro-main-js-extra var advanced_ads_sticky_settings = {“check_position_fixed”:””,”sticky_class”:”vegco-sticky”,”placements”:[]}; //# sourceURL=advanced-ads-sticky-footer-js-js-extra var advadsTracking = {“impressionActionName”:”aatrack-records”,”clickActionName”:”aatrack-click”,”targetClass”:”vegco-target”,”blogId”:”3″,”frontendPrefix”:”vegco-“}; //# sourceURL=advadsTrackingScript-js-extra var complianz = {“prefix”:”cmplz_”,”user_banner_id”:”1″,”set_cookies”:[],”block_ajax_content”:”1″,”banner_version”:”236595″,”version”:”7.4.6″,”store_consent”:””,”do_not_track_enabled”:””,”consenttype”:”optin”,”region”:”eu”,”geoip”:””,”dismiss_timeout”:””,”disable_cookiebanner”:””,”soft_cookiewall”:”1″,”dismiss_on_scroll”:””,”cookie_expiry”:”365″,”url”:”https://vegconomist.com/wp-json/complianz/v1/”,”locale”:”lang=en&locale=en_GB”,”set_cookies_on_root”:”1″,”cookie_domain”:”vegconomist.com”,”current_policy_id”:”135″,”cookie_path”:”/”,”categories”:{“statistics”:”statistics”,”marketing”:”marketing”},”tcf_active”:””,”placeholdertext”:”Click to accept {category} cookies and enable this content”,”css_file”:”https://vegconomist.com/wp-content/uploads/sites/3/complianz/css/banner-{banner_id}-{type}.css?v=236595″,”page_links”:{“eu”:{“cookie-statement”:{“title”:”Cookie Policy “,”url”:”https://vegconomist.com/cookie-policy-eu/”},”privacy-statement”:{“title”:”Privacy Policy”,”url”:”https://vegconomist.com/privacy-policy/”},”impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”us”:{“cookie-statement”:{“title”:”Cookie Policy “,”url”:”https://vegconomist.com/cookie-policy-eu/”},”privacy-statement”:{“title”:”Privacy Policy”,”url”:”https://vegconomist.com/privacy-policy/”},”impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”uk”:{“impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”ca”:{“impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”au”:{“impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”za”:{“impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}},”br”:{“impressum”:{“title”:”Imprint”,”url”:”https://vegconomist.com/imprint/”}}},”tm_categories”:”1″,”forceEnableStats”:””,”preview”:””,”clean_cookies”:””,”aria_label”:”Click to accept {category} cookies and enable this content”}; //# sourceURL=cmplz-cookiebanner-js-extra let abort_controller = new AbortController(); //# sourceURL=advanced-ads-pro%2Fbackground-ads-js-after {“baseUrl”:”https://s.w.org/images/core/emoji/17.0.2/72×72/”,”ext”:”.png”,”svgUrl”:”https://s.w.org/images/core/emoji/17.0.2/svg/”,”svgExt”:”.svg”,”source”:{“concatemoji”:”https://vegconomist.com/wp-includes/js/wp-emoji-release.min.js?ver=f5e3a40b5d54b2265bee7474af3d82ff”}} /*! This file is auto-generated */ const a=JSON.parse(document.getElementById(“wp-emoji-settings”).textContent),o=(window._wpemojiSettings=a,”wpEmojiSettingsSupports”),s=[“flag”,”emoji”];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement(“script”);t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if(“object”==typeof e&&”number”==typeof e.timestamp&&(new Date).valueOf(){i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],”flag”!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))}); //# sourceURL=https://vegconomist.com/wp-includes/js/wp-emoji-loader.min.js window.advads_admin_bar_items = [{“title”:”Skyscraper Left”,”type”:”placement”,”count”:1},{“title”:”Left Bar (sticky) – Wide Skyscraper”,”type”:”group”,”count”:0},{“title”:”Skyscraper Right”,”type”:”placement”,”count”:1},{“title”:”Right Bar (sticky) – Wide Skyscraper”,”type”:”group”,”count”:0},{“title”:”billboard before header”,”type”:”placement”,”count”:1},{“title”:”Top of Site – Billboard (Desktop) / MPU (Mobile)”,”type”:”group”,”count”:0},{“title”:”Header After Logo”,”type”:”placement”,”count”:1},{“title”:”Header After Logo”,”type”:”group”,”count”:0},{“title”:”After 2nd Paragraph (in-content) – Desktop-Only”,”type”:”placement”,”count”:1},{“title”:”Sponsored Post (with Geo-Targeting)”,”type”:”group”,”count”:1},{“title”:”After 2nd Paragraph (in-content) – Mobile-Only”,”type”:”placement”,”count”:1},{“title”:”Sidebar Top-Spot – Medium Rectangle”,”type”:”group”,”count”:0},{“title”:”After 5th Paragraph (in-content) – Mobile-Only”,”type”:”placement”,”count”:1},{“title”:”Sponsored Post Global v3″,”type”:”ad”,”count”:1},{“title”:”medium rectangle sidebar top spot (placement)”,”type”:”placement”,”count”:1}];window.advads_passive_placements = {“147837_1”:{“type”:”group”,”id”:2045,”elementid”:[“vegco-295c940f6386e87f86add8030d14431f”],”ads”:[],”group_info”:{“id”:2045,”name”:”Left Bar (sticky) – Wide Skyscraper”,”weights”:{“96954″:10,”96802″:0,”116436″:10,”158900″:10},”type”:”default”,”ordered_ad_ids”:[158900,96954,116436],”ad_count”:1},”placement_info”:{“id”:”147837″,”title”:”Skyscraper Left”,”content”:”New placement content goes here”,”type”:”default”,”slug”:”skyscraper-left”,”status”:”publish”,”item”:”group_2045″,”display”:[{“type”:”postids”,”operator”:”is_not”,”value”:[“953″,”84936″,”84944″,”84946″,”84951″,”84956″,”84954″,”97095”]},{“type”:”request_uri”,”operator”:”contain_not”,”value”:”test-page”}],”visitors”:[{“type”:”device_width”,”operator”:”is_higher”,”value”:”1401″}],”ad_label”:”disabled”,”placement_position”:””,”inline-css”:””,”item_adblocker”:””,”lazy_load”:”disabled”,”cache-busting”:”auto”},”test_id”:null,”group_wrap”:[{“before”:”
“}],”inject_before”:[“”]},”147839_5″:{“type”:”group”,”id”:41586,”elementid”:[“vegco-05c6acb6b5fa3217d65add279f7ea102″],”ads”:{“159187”:{“id”:159187,”title”:”Eigenbanner – Billboard – CW27 2026″,”expiry_date”:1783246260,”visitors”:[],”content”:”
;new advadsCfpAd( 159187 );”,”once_per_page”:0,”debugmode”:false,”blog_id”:3,”type”:”image”,”position”:”none”,”day_indexes”:false,”tracking_enabled”:true,”privacy”:{“ignore”:false,”needs_consent”:false}}},”group_info”:{“id”:41586,”name”:”Top of Site – Billboard (Desktop) / MPU (Mobile)”,”weights”:{“152579″:”10″,”152583″:”10″,”152576″:”10″,”152586″:”10″,”153512″:”10″,”153516″:”10″,”150731″:”10″,”150727″:”10″,”148556″:”10″,”148558″:”10″,”73320″:”10″,”73326″:”10″,”71948″:”10″,”157185″:”10″,”155504″:”10″,”154931″:”10″,”154933″:”10″,”148093″:”10″,”148096″:”10″,”157948″:”10″,”157053″:”10″,”156333″:”10″,”156335″:”10″,”157341″:”10″,”157343″:”10″,”129486″:”10″,”157177″:”10″,”157181″:”10″,”156621″:”10″,”155665″:”10″,”156013″:”10″,”156623″:”10″,”155667″:”10″,”156014″:”10″,”157772″:”10″,”147569″:”10″,”154892″:”10″,”150517″:”10″,”154702″:”10″,”150519″:”10″,”154704″:”10″,”148978″:”10″,”147997″:”10″,”148090″:”10″,”150992″:”10″,”152592″:”10″,”149607″:”10″,”152394″:”10″,”150087″:”10″,”147687″:”10″,”147697″:”10″,”156347″:”10″,”153831″:”10″,”156818″:”10″,”156820″:”10″,”158304″:”10″,”153554″:”10″,”153737″:”10″,”155724″:”10″,”148930″:”10″,”150286″:”10″,”150522″:”10″,”152385″:”10″,”152387″:”10″,”150971″:”10″,”148312″:”10″,”148309″:”10″,”155448″:”10″,”155477″:”10″,”155523″:”10″,”112397″:”1″,”100331″:”0″,”100478″:”0″,”96797″:”0″,”96801″:”0″,”78085″:”0″,”95826″:”0″,”158764″:10,”158892″:10,”158898″:10,”159187″:10},”type”:”default”,”ordered_ad_ids”:[129486,153512,157177,152576,159187,152387,157341,147697,148309,150971,155477,156335,154702,150286,153831,150992,148978,157185,155523,157053,155667,148096,155724,73326,148558,148930,148312,156820,147569,154931,158764,73320,153516,147997,158898,156621,157181,155665,157343,152592,157772,147687,150517,155504,148090,156013,156623,150727,156347,152586,158892,152394,153554,149607,150087,71948,152579,154704,152385,148556,154892,156818,152583,156333,150522,153737,148093,154933,155448,150731,156014,157948,158304,150519,112397],”ad_count”:1,”refresh_enabled”:true,”refresh_interval_for_ads”:{“155724″:4000,”159187″:4000,”154702″:4000,”148978″:4000,”153554″:4000,”157177″:4000,”155504″:4000,”152579″:4000,”148312″:4000,”150971″:4000,”147997″:4000,”158892″:4000,”156621″:4000,”156818″:4000,”157948″:4000,”153831″:4000,”153737″:4000,”156013″:4000,”150522″:4000,”153512″:4000,”152394″:4000,”154892″:4000,”156820″:4000,”150731″:4000,”147569″:4000,”148556″:4000,”153516″:4000,”155667″:4000,”148309″:4000,”150992″:4000,”154704″:4000,”155665″:4000,”157772″:4000,”148930″:4000,”147687″:4000,”157053″:4000,”73320″:4000,”155448″:4000,”152387″:4000,”154931″:4000,”154933″:4000,”158764″:4000,”150517″:4000,”150727″:4000,”152592″:4000,”148093″:4000,”155523″:4000,”148090″:4000,”152586″:4000,”148558″:4000,”152583″:4000,”156623″:4000,”157181″:4000,”156335″:4000,”156333″:4000,”150087″:4000,”158304″:4000,”155477″:4000,”129486″:4000,”149607″:4000,”156347″:4000,”73326″:4000,”157341″:4000,”148096″:4000,”150519″:4000,”158898″:4000,”152576″:4000,”156014″:4000,”147697″:4000,”71948″:4000,”157185″:4000,”157343″:4000,”112397″:4000,”152385″:4000,”150286″:4000}},”placement_info”:{“id”:”147839″,”title”:”billboard before header”,”content”:”New placement content goes here”,”type”:”default”,”slug”:”billboard-before-header”,”status”:”publish”,”item”:”group_41586″,”display”:[{“type”:”postids”,”operator”:”is_not”,”value”:[“953″,”43191″,”84936″,”84944″,”84946″,”84951″,”84956″,”84954″,”90201″,”90686″,”96610″,”97095”]},{“type”:”request_uri”,”operator”:”contain_not”,”value”:”test-page”}],”visitors”:[],”ad_label”:”disabled”,”placement_position”:”center”,”inline-css”:”aspect-ratio:1080/278.34;width:100%;height:auto;”,”item_adblocker”:””,”lazy_load”:”disabled”,”cache-busting”:”auto”},”test_id”:null,”group_wrap”:[{“before”:”
“,”after”:”
“}],”inject_before”:[“”]},”147836_7″:{“type”:”group”,”id”:66881,”elementid”:[“vegco-176fa22193b44ffaa0fa6c78ddbac32d”],”ads”:[],”group_info”:{“id”:66881,”name”:”Header After Logo”,”weights”:{“81822″:10},”type”:”default”,”ordered_ad_ids”:[81822],”ad_count”:1},”placement_info”:{“id”:”147836″,”title”:”Header After Logo”,”content”:”New placement content goes here”,”type”:”default”,”slug”:”header-after-logo”,”status”:”publish”,”item”:”group_66881″,”display”:[],”visitors”:[],”ad_label”:”disabled”,”placement_position”:””,”inline-css”:””,”item_adblocker”:””,”lazy_load”:”disabled”,”cache-busting”:”auto”},”test_id”:null,”group_wrap”:[{“before”:”