Plant-based seafood company Oshi has secured a $3 million strategic investment from one of Latin America’s largest seafood manufacturers and has simultaneously opened a community investment round on Wefunder, with entry from $250.
The deal represents an unusual vote of confidence from within the conventional seafood industry, where incumbent manufacturers have been slower to engage with plant-based alternatives than their counterparts in meat and dairy.
Oshi CEO and co-founder Ofek Ron commented, “The fact that one of the largest traditional seafood players in Latin America is investing in us is a clear signal that plant-based seafood is the future of food security. We are now inviting our community to join this momentum.”
Whitefish joins the lineup
Alongside the funding news, Oshi has introduced a new Whitefish product line, developed over 18 months using the company’s patented whole-cut technology. The product is designed to replicate the texture and mild flavor profile of traditional whitefish and is intended to complement Oshi’s existing plant-based salmon fillet, which the company launched in the US market.
Oshi reports 4x year-over-year revenue growth and distribution across more than 100 restaurant menus, including Neat Burger, Veggie Grill, and City Roots. The company is now targeting a retail rollout across 686 doors in 2026, supported by distributors KeHE and UNFI, with confirmed placements at Lassens, Mother’s Market, and Earthfare.
Investor backing and crowdfunding
The round is led by returning and new investors, including Unovis Asset Management, the alternative protein fund that backed Beyond Meat. The community round on Wefunder is open to international investors.
Unovis said in a statement: “Seafood is one of the last frontiers in the alternative protein revolution. We’ve seen what plant-based can do to meat and dairy. Oshi is bringing that same disruption to salmon, the most consumed seafood in America. The science, the texture, the team: this is exactly the kind of company we built Unovis to back.”
Skeptic turned believer
Björn Öste, co-founder of Oatly and an existing Oshi investor, stated, “I’ve spent decades building a category-defining company, taking Oatly from a niche idea to a global leader, and that experience has made me very skeptical of how hard this category is to get right. When I first tasted Oshi’s prototypes in 2022, I initially tried to talk Ofek out of it. Plant-based fish is a brutally tough challenge. What changed my mind was their execution. Oshi hasn’t just developed a compelling product; they’ve built a proprietary production process that gives them a real edge.”
