Spanish plant-based company Heura has reported positive EBITDA for the first time in its history, achieved in the first quarter of 2026, and is now offering its food technology and manufacturing capabilities to retailers and brands in markets where it does not compete directly.
The Barcelona-based company attributed the result to investment in its proprietary Good Rebel Tech platform and supply chain optimisation, developed through years of R&D focused on taste, texture, and nutrition.
Outperforming a contracting market
The profitability milestone arrived against a difficult backdrop. Spain’s plant-based category declined 7% in 2025, driven largely by retailer assortment cuts. Heura said it not only maintained its position but accounted for 50% of total category growth in Spain during that period, reaching its highest-ever market share, with double the share of the second-largest brand.
The company’s burger range illustrates the scale of that performance. Across 133 burger SKUs in Spain, Heura’s two burger references capture around 40% of total burger category sales, generating 41 times more revenue per SKU than the category average. In 2025, the product was recognised by NECTAR at the TASTY Awards in San Francisco as one of the five best plant-based burgers in the world, a ranking based on blind taste tests with omnivorous consumers.
Manufacturing for other brands
With profitability secured, Heura is now positioning itself as a contract manufacturer and development partner for retailers and brands in markets outside its own commercial footprint. The company said it is actively exploring partnerships with retailers and brands looking to develop own-label plant-based products, offering its formulation expertise, technology platform, and supply chain infrastructure.
“The category doesn’t grow brand by brand. It grows product by product”
The B2B manufacturing pivot puts Heura in a growing category of food tech companies looking to monetise their production capabilities beyond their own consumer brands. It also comes at a moment when many retailers across Europe have been rationalising plant-based ranges, creating both pressure and opportunity for manufacturers with demonstrated product performance.
Co-founder and CEO Marc Coloma said, “Reaching positive EBITDA wasn’t the destination. It’s proof that the model works. We built proprietary technology and a highly efficient supply chain with one obsession: making plant-based products that consumers genuinely choose and love. Now we want to put that same capability to work for retailers and brands beyond our own markets. The category doesn’t grow brand by brand. It grows product by product, and we’re ready to help build those products for others.”
